Campaign Toolkit
Ready-to-share campaign content
Thank you for helping us introduce more people to contemporary art.
Throughout the lead-up to Imprint Art Fair we'll release a series of ready-to-use campaigns designed to help you promote the Fair to your audience. Each campaign has been created around key milestones in the marketing calendar and includes suggested emails, newsletter copy, social media posts, LinkedIn content and recommended imagery.
Simply select the campaign most relevant to the current stage, copy the content that suits your audience and share through your preferred channels. We'll update this section throughout the campaign, so we recommend checking back regularly for the latest communications and resources.
Current Campaign
Artist Proof – Discovery Programme
Recommended sharing window: 17 - 25 August
This is the current focus of the Imprint marketing campaign. We've brought together everything you need to communicate this stage of the campaign with your audience, including ready-to-use emails, newsletter copy, LinkedIn posts, social media captions and campaign imagery. Simply select the channels most appropriate for your organisation, copy the content into your own communications and share. Each campaign has been developed to ensure consistent messaging across all of our partners while allowing you the flexibility to tailor it to your own audience.
Date
17 August
27 August
24 September
22 October
28 October
29 October - 01 November
Campaign
Artist Proof – Discovery Programme
First Impression – Tickets on Sale
Meet the Galleries
Bon à Tirer – Plan Your Visit
Preview Evening
Live from Imprint
Objective
Introduce the selected artists and build anticipation
Encourage audiences to book their visit
Showcase exhibitors and reinforce the quality of the Fair
Share practical visitor information and encourage advance booking
Final invitation before the Fair opens
Daily highlights, talks and reminders throughout the Fair