Campaign Toolkit
Ready-to-share campaign content
Thank you for helping us introduce more people to contemporary art.
Throughout the lead-up to Imprint Art Fair we'll release a series of ready-to-use campaigns designed to help you promote the Fair to your audience. Each campaign has been created around key milestones in the marketing calendar and includes suggested emails, newsletter copy, social media posts, LinkedIn content and recommended imagery.
Simply select the campaign most relevant to the current stage, copy the content that suits your audience and share through your preferred channels. We'll update this section throughout the campaign, so we recommend checking back regularly for the latest communications and resources.
Campaign Schedule
Current Campaign
Artist Proof – Discovery Programme
Recommended sharing window: 17 - 25 August
This is the current focus of the Imprint marketing campaign. We've brought together everything you need to communicate this stage of the campaign with your audience, including ready-to-use emails, newsletter copy, LinkedIn posts, social media captions and campaign imagery. Simply select the channels most appropriate for your organisation, copy the content into your own communications and share. Each campaign has been developed to ensure consistent messaging across all of our partners while allowing you the flexibility to tailor it to your own audience.
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Introduce the selected Discovery artists, celebrate the quality and breadth of the programme and build anticipation ahead of ticket sales.
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Announce that tickets are now on sale, introduce audiences to Imprint and encourage advance bookings for the inaugural Fair.
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Reveal the participating galleries, publishers and institutions, reinforcing the quality and breadth of the Fair.
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Help audiences plan their visit by sharing essential visitor information, programme highlights and reasons to attend.
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Celebrate the opening of Imprint and encourage invited guests and collectors to join the Fair’s opening evening.
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Capture the energy of the Fair through daily highlights while encouraging audiences to visit before it closes.
17 August | Artist Proof
Announce the Discovery Programme and build anticipation by introducing the selected artists exhibiting at Imprint Art Fair 2026.
27 August | First Impression
Tickets are now on sale - encourage audiences to book their visit and experience the inaugural edition of Imprint Art Fair.
24 September | Meet the Galleries
Reveal the galleries, publishers and institutions exhibiting at the Fair, showcasing the breadth and quality of this year's programme.
22 October | Bon à Tirer
Help visitors plan their visit by sharing practical information, programme highlights and everything they need before arriving at the Fair.
29 October - 1 November | Imprint Live
Capture the energy of the Fair with live updates, daily highlights and reminders that there's still time to visit.
28 October | Preview Evening
Celebrate the opening of Imprint Art Fair and invite guests to experience the Fair before it opens to the public.