Campaign Toolkit
Ready-to-share campaign content
Thank you for helping us introduce more people to contemporary art.
Throughout the lead-up to Imprint Art Fair, we'll provide a series of ready-to-use campaigns designed to help you share your participation, introduce your presentation and invite your audience to the Fair. Each campaign follows a key moment in the Imprint marketing calendar and includes suggested emails, newsletter copy, social media posts, LinkedIn content and recommended imagery.
Simply choose the content and channels that work for your gallery, personalise the copy where suggested and share it with your audience. There's no expectation to use everything - the toolkit is here to make promoting your participation as straightforward as possible.
Campaign Schedule
Current Campaign | Artist Proof
Recommended sharing window: 17 - 26 August
This is the current focus of the Imprint marketing campaign. Artist Proof marks the announcement of Discovery 2026 and offers an opportunity to introduce the artists selected for this year's programme to your audience.
We've provided ready-to-use emails, newsletter copy, LinkedIn posts, social media content and suggested imagery below. Simply choose the channels most relevant to your gallery and adapt the copy where appropriate before sharing with your audience.
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Introduce the selected Discovery artists, celebrate the quality and breadth of the programme and build anticipation ahead of ticket sales.
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Announce that tickets are now on sale, introduce audiences to Imprint and encourage advance bookings for the inaugural Fair.
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Reveal the participating galleries, publishers and institutions, reinforcing the quality and breadth of the Fair.
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Help audiences plan their visit by sharing essential visitor information, programme highlights and reasons to attend.
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Celebrate the opening of Imprint and encourage invited guests and collectors to join the Fair’s opening evening.
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Capture the energy of the Fair through daily highlights while encouraging audiences to visit before it closes.
17 August | Artist Proof
Announce the Discovery Programme and build anticipation by introducing the selected artists exhibiting at Imprint Art Fair 2026.
27 August | First Impression
Tickets are now on sale - encourage audiences to book their visit and experience the inaugural edition of Imprint Art Fair.
24 September | Meet the Galleries
Reveal the galleries, publishers and institutions exhibiting at the Fair, showcasing the breadth and quality of this year's programme.
22 October | Bon à Tirer
Help visitors plan their visit by sharing practical information, programme highlights and everything they need before arriving at the Fair.
29 October - 1 November | Imprint Live
Capture the energy of the Fair with live updates, daily highlights and reminders that there's still time to visit.
28 October | Preview Evening
Celebrate the opening of Imprint Art Fair and invite guests to experience the Fair before it opens to the public.